Digital Asset Management

What Does Digital Asset Management Mean?

Digital asset management (DAM) is a content management system (CMS) that centrally stores and manages all digital files produced by an enterprise. It allows an organization to control and centralize management of digital content or data that is accessed or shared by staff members or other users.


Techopedia Explains Digital Asset Management

A DAM architecture works like an archive directory, where digital data assets are associated with unique and searchable metadata. Digital files include video, audio, images, presentations, digital documents and virtually any digital data format.

Authorized employees, users or partners may access DAM to review, retrieve, share or edit data through a centralized Web or offline user/application interface. A DAM system also may be classified according to the type of managed information asset, such as:

  • Brand asset management: Stores marketing and sales-oriented data for a specific brand or entire organization
  • Production asset management: Includes digital data assets that are specific to production
  • Library asset management: Includes organization specific images, video and audio files that are large in size but used infrequently

Related Terms

Latest Data Management Terms

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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…