Tag Management System

What Does Tag Management System Mean?

A tag management system (TMS) is a software system used to handle marketing tags that are appended to URLs in some web processes and e-commerce sites. The tag management system simplifies the handling of digital marketing tags that relate to various advertising results.


Techopedia Explains Tag Management System

Digital marketing tags are appended to URLs and generate various advertising results. It could be said that they are “passed” through the URL and “rendered” in a particular advertising form. These tags are sometimes called pixels.

The tag management system makes it easier to administrate these tagging procedures, for example, identifying users, or interacting with cookies or tracking device IDs for the purposes of personalized marketing.

The idea is that the tag management system helps marketers to avoid relying on in-house technical staff for deployment and other tasks.


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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…